Users will soon have a new feature that enables them to reduce the amount of AI-made content appearing in their streams. This move comes as the company announced that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global rollout. This shift aligns with a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A significant portion of this material is classified as low-quality AI content, a term for poor-quality, mass-produced content that is typically absurd or dreamlike.
“We know from our community that many people like content made with AI tools, ranging from computer-generated images to informative clips, and we intend to give people the power to adjust the amount of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are now over a billion videos on its service labeled as made with AI. Collectively, in excess of 100 mn videos are uploaded to the platform daily, making AI content a relatively small part of its overall inventory.
User Control Features
Users will be capable of decrease or raise the amount of AI content they see by accessing the topic control setting in the application and selecting “AI-generated content”. Additional categories that currently be modified under the setting cover news, clothing, cosmetics, and movement.
Content Labeling and Policies
Its rules mandate content makers to identify “realistic” AI-made content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
In addition, the platform will now add an artificially created tag to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from attempting to bypass the labeling process.
Educational Initiatives
TikTok is additionally introducing a $2 million AI literacy fund for specialists and groups to create educational content about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to training computer science.
Platform Protection
The video-sharing app has justified its safety measures, following discussion over plans to lay off numerous safety staff in the UK. It is planning to reduce a significant number of roles in its content moderation division in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would remain essential, but automated tools can protect employees by eliminating the most distressing content ahead of it gets reviewed by people. The company stated a notable drop in disturbing and violent content handled by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”
