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Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. Pokémon's creators and the Natural History Museum will launch a temporary store stocked with special items. Fans can look forward to offerings including stationery, plushes, and artwork all drawing from the museum's aesthetic. For collectors, though, will be a limited-edition Pikachu card, given as a gift with purchase at the pop-up. This shop will operate from on-site at the museum to online from January 26 to April 19.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with stunning illustrations depicting creatures in their natural habitats. It's essentially like what a Pokémon Professor could produce after trainers submit their data, alternatively a naturalist's journal could have sketched had the famous islands teemed with Pidgeys instead of finches. Part of the charm lies in the book's serious treatment, presenting Pokémon as a legitimate subject for study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Different

It is common for The Pokémon Company to release promos celebrating big events and brand collaborations. Many such collector items typically highlight the iconic mouse Pokémon who serves as the series face. What distinguishes this latest museum card is its unusually large size. While precise specs have not been publicly disclosed, availability is guaranteed to be highly restricted, with customers limited to only a single card with each transaction.

Limiting Speculator Activity

According to a company announcement, some of the pop-up items will also be sold beyond the museum walls. But, broader availability will only be specific stores in the United Kingdom. Importantly, collectors cannot acquire the card via the official web shop. Although reseller interest is a given, the setup suggests they're going to have a difficult time stockpiling large numbers on this occasion. For those unable to attend, consider the upcoming fossil-themed display headed to the Windy City later this year.

"All profits from purchases from the museum store and from its online store, including Pokémon products, go toward the Natural History Museum’s non-profit work. This includes the research of hundreds of researchers who are conducting studies to discover answers to the planetary emergency," it says.